As a blogger, I’ve traditionally been pretty excluded from the blogging community and not on purpose. Honestly, I just didn’t know how many of us were out there and that there even was a community. Boy was I wrong! Recently, I started seeking out these communities of bloggers and blogger groups on different social media. I found a large number of people share my passion but they also have different niches, tactics and norms.
I thing I noticed after spending time snooping around these groups is that people want to monetize their blog and gain a large following. I mean, what’s better than getting paid to do something you love? I totally get it. But what I’ve also seen a lot is people trying to use their blog as a “get rich quick” scheme.
People, let me tell you. Blogging is NOT a “get rich quick” scheme. A massive amount of time and energy goes into this blog every single day. Coming up with posts, writing them, finding a photo or taking a photo, SEO, social media, scheduling, editing…It’s a lot more than you think. The thing about working on my blog is that it’s the best time-sucker. I swear I’ll work on it for four hours and it’s only felt like 30 minutes. The difference between blogs with “get rich quick” tactics and blogs that focus heavily on unique content is that authenticity will win out. There is absolutely no way I would still be blogging eight years after I started if it were for money or fame. I’ve posted two and, later, three times a week for nine months. That’s hard.
Just so you get a taste, I came up with this blog in the car at 5:30 p.m. on my way to lead church small group. I started writing it when I stopped at Chipotle for dinner and worked on it a bit after church on my phone. Then I drove home and worked on it for another hour and a half before going to bed. It’s going to go live eight hours after I finished it and while I’m still asleep. Luckily, I love blogging and I always find a way to make it work, but it’s taken me a very long time.
Your blog is, of course, whatever you want it to be. I love when people start blogs and am so inspired and in love with this community of influencers who are normal people that are doing amazing things. I just don’t want the industry to get a bad name because there are people out there trying to take advantage and work the system. One thing I know is that audiences are really good at weeding out the noise for the prime content. So, if you want longevity you need to find a niche that you absolutely love and set realistic expectations (aka it’s going to cost you money to blog). Very few people become successful enough to blog full-time, but absolutely anyone can work hard enough to get to that point. Then you can call your blog a “get rich because you worked your butt off” scheme.
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Holly Hoehner has her bachelor’s degree in public relations from the University of Oklahoma. She considers herself more of a Russell Westbrook than a Kevin Durant and enjoys learning about and participating in the digital age, blogging about anything that comes to her mind and creating witty Instagram captions. Holly was raised a die-hard Sooner fan in Edmond, OK.