I’ve always used my online space to be myself. When I started blogging nearly a decade ago, it was my online diary. Call it good PR training, but I think transparency is very important. Transparency has always been part of who I am regarding my online content. Of course I keep things to myself, but this blog is a place to share what I feel like sharing. For my entire blogging career, I’ve only posted what I want to post and focused on things that I am genuinely interested in.
If you’re involved in the blogging community or follow blogs, you have seen your share of bloggers “sell out” for the money. Blogging is an industry now and there is serious money to be made. Blogs pop up every second and many fail. Some of the successful blogs are those of the earliest influencers and many after that are blogs whose content is heavily influenced by the larger bloggers. You might see blogs in one niche that have the same content, but with a different URL. There’s no or little individuality. I think copying and being inspired by are different. I’m definitely inspired by my favorite bloggers, but I want to take that inspiration and create content unique to who I am. I’m not here to be a copy. I want to offer you something more than the same cute shirt as everyone else.
You can laugh at me for this, but Peyton Sawyer from One Tree Hill said it best when she said, “I want to draw something that means something to someone.” For me, I want to write something that means something to someone.
Do I love sharing my style, my adventures in OKC and my favorite XYZ item? Yes, because I’m a girl and lifestyle includes all of those things. But, I think it is so important to cultivate a community of individuality that emphasizes ambition, learning, depth, self-reflection and truth. Content depth is important to me and I want my content to make you think. With such an amazing platform, why wouldn’t I use it to share content that will help others in their faith or challenge them as people? I want this space to be different than just focusing solely on what goes on my body. I want this space to be a place where people can interact with content that is aware of the struggles of life and the ways we can be better humans. Writing posts like this one and this one are ways I like to do that.
So all that to say you may have seen some changes on my blog lately. I’ve started a new Facebook page, I’ve changed to business Instagram and Pinterest, I got a new blog layout, I got involved in affiliate programs to help fund this post-grad’s hobby (disclosure information), I’ve added a PR service option, and I started a new weekly series. I’m trying to take my blog to a new level, but that doesn’t mean I’m changing who I am. Just because I have the opportunity to make money from this doesn’t mean my content will become less genuine. I’m not going to lie, taking photos of myself like a fashion blog is not what I’m here for. But growing, this blog and in general, means I’m going to have to get uncomfortable. So, you might be seeing more of me than you’re used to.
Many of you know me in real life. You’ve seen my posts on Facebook, Twitter or Instagram. I’m going to tell you straight up that they are not going away. However, I am going to transition my social media promotion by posting my content exclusively on my Facebook page instead of my personal account. Right now, I post to both. So, if you want to continue getting notifications about my posts (you do!!), please feel free to like my Facebook page! Just click here to do that. I may still share some things on my personal Facebook, however the bulk of my blog promotion will be on my blog Facebook page.
I set a goal for this blog each month and June was a big month for me. I knew I wanted to make some changes and start taking steps to make hollyhoehner.com what I know it can be. I beat that goal and now I’m on to July. What that tells me is that things are happening thanks to all of you reading. Numbers and all are fun to measure, but my favorite part is when people tell me that they read. Many of you in my life have done that and it makes hitting “post” even more fun than it already is.
If you want to pray for me and this blog, that would be cool. I think that this blog is my platform for Christ. If you get nothing from my content, I hope you at least get a small taste of what Jesus has done for us. He gave me this dream and His hand to hold through it all. Without Him, my content doesn’t exist and your newsfeed is a little less congested.
I felt like I owed all of you an explanation about what was going on here, so there it is. A little all over the place, but transparent nonetheless. As always, thanks for reading, supporting and praying!
Holly Hoehner has her bachelor’s degree in public relations from the University of Oklahoma. She considers herself more of a Russell Westbrook than a Kevin Durant and enjoys learning about and participating in the digital age, blogging about anything that comes to her mind and creating witty Instagram captions. Holly was raised a die-hard Sooner fan in Edmond, OK.