I admire the Kardashian/Jenner women. Before you click out of my blog and unfollow me forever, I have a point to make.
First, let me explain myself. I admire their business sense…and occasionally their nail polish color…but mainly their business sense. We all know about Robert Kardashian Sr. being a famous attorney, but Kim put that generation of the family on the map in a different way. Sure, they had a little help getting famous (cringe). But it takes a lot to be as famous and for as long as they have. Kris knew to take advantage of a mistake and turn it around to fit their brand.
For instance, Kim gets famous because of a (ahem) video and Kris gets Kim booked on all kinds of provocative photo shoots. All of a sudden Kim goes from being a victim of private, leaked material to purposefully putting provocative content out. She easily could have hid from embarrassment and evaporated into obscurity, but what makes it so savvy is that she took this brand by the horns and made herself an icon. She tapped into this brand and embraced it and has continued to do so today. By flipping the narrative Kim is now in control of this portion of her brand. Good PR training says, “if you’re not controlling your brand, someone else is.” From there, the endorsements, brands and business opportunities came rolling in.
Give Kris Jenner an inch and she’ll re-write the unit system. From Kim, Kris made opportunities for the entire family. I remember watching the show one time when Kris said she’s trying to set her whole family up for life. She’s doing well…even for poor ole Rob. Kourtney is an influencer in interior decorating, Khloé has her own denim line, Kendall and Kylie have a clothing line, Kendall is a dang high fashion super model, Kylie has her cosmetic line, there’s perfume deals, appearances, speaking engagements at conferences, an entire app for each sister and a video game. AT LEAST.
These girls are busy, people. They’re entrepreneurs that literally turned glitter into real diamonds. They had a lot going for them (their dad, living in California, famous friends), but Kim made her start organizing closets for celebrities like Paris Hilton. They don’t just hand this level of success to them. So, yeah, I look up to them when it comes to business.
I find myself watching them and following them not because I care about their lives, but because I can learn something from them and get inspired. I come from a family of entrepreneurs and I guess it’s just in the blood to learn. I bet you think it’s weird that I look up to them in a business sense, but I don’t really care. I want to inspire you to find the person or people who motivate you to chase your dreams.
So, did you make it to the end of this post that began with a controversial claim? If you did, I hope you see where I’m coming from. Don’t admire them for everything they do, because that’s probably not the best way to live your life. But everyone can teach you something about life. All you have to do is find out what that thing is.
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Holly Hoehner has her bachelor’s degree in public relations from the University of Oklahoma. She considers herself more of a Russell Westbrook than a Kevin Durant and enjoys learning about and participating in the digital age, blogging about anything that comes to her mind and creating witty Instagram captions. Holly was raised a die-hard Sooner fan in Edmond, OK.