Image via Pitchfork
The Super Bowl is a bittersweet time for me. It’s the end of football until August, but it’s also a great time to enjoy and chat about all the PR and advertising content. This year I made it my goal to find my favorite commercials and today I’m going to share with you the five commercials that made the cut.
5. Ford–This commercial is hilariously relatable because we’ve all been in those tough situations. But what also makes it great is Ford’s promotion of the future of their company and products. It was a creative way to show how Ford is going to solve the problems we face in life–even the small ones.
4. Tide–I just like this one because it’s funny. From the security guard, to the moms in the van, to the kid drawing a stain on his Bradshaw card I was always laughing. Luckily, Terry Bradshaw did a great job acting so that didn’t take away from the grandeur of the operation. Way to go Tide!
3. Buick–Sometimes putting celebrities in commercials can be really awkward (looking at you, Tom Brady), but this use of Cam Newton and the surprise of Miranda Kerr at the end was perfect. Plus it was funny watching Cam Newton destroy all the cute pee wee kids. It was definitely consistent with Buick’s recent efforts to position their cars as younger and, well, sexier.
2. Avocados from Mexico–This commercial is just so so so funny. They showed an abbreviated version during the game, but the full commercial is even better. Its pop culture references are timely (49 shades of grey hahaha), the actors were perfectly dry and, the kicker? It’s an avocado brand. When have you seen avocados pay several millions of dollars for a Super Bowl commercial? It was unexpected and executed beautifully.
1. Baí–The most unexpected ad was, in my opinion, the best. Listening to Christopher Walken’s lines I was thinking, “Ok, this is weird, but it is the Super Bowl…Wait, I’ve heard this before!” and then I remembered my childhood *NSYNC days. The Walken monologue complete with “bye bye bye” was clever, but then when they pan over to Justin Timberlake it takes this commercial to the next level. Everything from the setting, costuming, script and actors just screamed “Super Bowl” to me. It was hands down my favorite because of it played on pop culture nostalgia to sell a product.
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Holly Hoehner is a public relations senior at the University of Oklahoma. She considers herself more of a Russell Westbrook than a Kevin Durant and enjoys learning about and participating in the digital age, blogging about anything that comes to her mind and creating witty Instagram captions. Holly was raised a die-hard Sooner fan in Edmond, OK.