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Public Relations Capstone Final Book
Client: Microsoft Learning
Awarded First Place by the client based off of our book and final pitch
Click here to view the entire book.
Public Relations Capstone Final Pitch
Design & Writing Sample
As an intern for Shortt Communications I worked on creating a daily newsletter for the Little Beaver Inn in Green Mountain Falls, CO. Green Mountain Falls hosts a festival called the Green Box Arts Festival. This newsletter was distributed at the Little Beaver Inn to its guests and other festival-goers.
I participated in a public relations research class where we measured the perceptions of students of the Gaylord College. After conducting a survey and a focus group we developed areas the Gaylord College can improve in order to reach more students. Click here to view the entire presentation.
Although I specialized in public relations I participated in an advertising class where we had to create a campaign for our client, Whole Foods. Our campaign was called, "Dare To Be." In this campaign we outlined the demographics for our campaign, created a SWOT analysis and developed social media for the campaign. To view the entire pitch, please click here.